Our Story

Your journey to Allah should feel beautiful.

Maybe you've just started wearing hijab. Maybe you're coming back after time away, or you've just said your shahada. Most of us know the feeling of wanting to be closer to Allah and not knowing where to begin.

Fajr Noor exists to make that journey easy. Every abaya, hijab, piece of jewellery and book is made with one intention: to serve your Deen. To make you ready for death.

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How it began

We started with the abaya we couldn't find.

Growing up Muslim in a Western, secular society can leave you caught between two worlds. Not quite at home in the culture around you, and not always sure how to hold on to your deen within it. So many of us have felt that quietly.

Fajr and Noor was written for that feeling. A book to help you understand who you are as a Muslim and where you belong, with Islamic knowledge made easy to understand and carry into everyday life.

Knowing who you are changes how you want to live, and how you want to dress. So we made abayas for that sister: modest, soft enough for Taraweeh and ready for Umrah. The Khatijah Abaya is still our best seller.

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A close-up of a person wearing a navy blue draped wrap dress or abaya over a white top, styled with a white quilted shoulder bag featuring a silver chain strap.

A community of more than

50,000 believers

Today sisters in more than 90 countries wear Fajr Noor to Jummah, to university, to work, to nikkahs and to the Haram. Fajr and Noor is the most shared Islamic book on TikTok. And over 100 creators share how they style us, in their own words and their own light. Alhamdulillah.

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20,000+

abayas sold

4.8★

from 4,100+ reviews

50,000+

customers worldwide

A woman wearing a deep burgundy maroon abaya dress with a matching headscarf and a delicate gold coin necklace, posing on a white textured sofa against a gray wall.

Comfortable & Modest

Crafted from premium fabrics & materials with a luxurious feel, whilst maintaining comfort and durability. Our products are wearable year round, suitable for both casual & everyday occasions. Giving you the best of both worlds.

Your Purchase Helps Charity

Charity is an essential part of Fajr Noor as we know there is blessing in giving. So whenever you shop with us, a portion of every order is given as Sadaqah. This helps those in need and allows us to purify our wealth.

Rizq and Amanah Book with Through His Eyes Book Inspirational Islamic Quotes Book

Quran & Hadith

We strive to bring you Islamic Knowledge which is easy to digest and allows your heart and mind to open up to the beauty of Islam. In the end all guidiance and wisdom comes from Allah swt.