Earth Tones Beat Brights: What 2,723 Hijab Orders Reveal About Colour
Analysis of 2,723 hijab orders across 29 colourways. Black took 23%, but the real story is what replaced it: brown, moss, sage, fossil and olive.
We Sold 4,334 Abayas Last Year. Only 1 in 4 Was Black
We analysed 4,334 abaya orders across 39 colourways. Black was 24.6%. Coffee outsold white. Here is what modest fashion actually buys.
Abaya Colours: How to Choose the Right Shade (Beyond Black)
Black will always be a classic, but it is far from the only choice. Discover how to choose an abaya colour for your climate, occasion and wardrobe.