Half of All Abayas We Sell Are the Two Shortest Lengths
4,485 sized orders analysed. Size 52 alone took 27.4% and the two shortest lengths took 52.4%. Why abaya sizing confuses people, and what it really measures.
We Sold 4,334 Abayas Last Year. Only 1 in 4 Was Black
We analysed 4,334 abaya orders across 39 colourways. Black was 24.6%. Coffee outsold white. Here is what modest fashion actually buys.
The Black Abaya: Why It Is the One Piece Worth Investing In
How to choose a black abaya that lasts: what separates a good one from a cheap one, which cut suits which body, and why black is harder than it looks.
How to Style an Abaya: 12 Outfit Ideas
Twelve ways to style an abaya, from everyday to formal. How to use belts, layers and jewellery, and the one rule that makes every outfit work.
Best Abaya for Prayer (Salah): What to Look For
Choosing an abaya for salah? Here is what to look for, from full coverage and sleeves that stay put during wudu to a fit that lets you move freely in ruku and sujood.
Abaya Colours: How to Choose the Right Shade (Beyond Black)
Black will always be a classic, but it is far from the only choice. Discover how to choose an abaya colour for your climate, occasion and wardrobe.