Half of All Abayas We Sell Are the Two Shortest Lengths
4,485 sized orders analysed. Size 52 alone took 27.4% and the two shortest lengths took 52.4%. Why abaya sizing confuses people, and what it really measures.
Earth Tones Beat Brights: What 2,723 Hijab Orders Reveal About Colour
Analysis of 2,723 hijab orders across 29 colourways. Black took 23%, but the real story is what replaced it: brown, moss, sage, fossil and olive.
57% of Hijab Caps Are Black. Only 24% of Abayas Are
Our sales data shows a clear pattern: the layer people see gets colour, the layer nobody sees stays black. 1,373 cap orders compared with 4,334 abayas.
Norway Buys More Abayas Than Germany, Sweden or New Zealand
Norway placed 263 orders to Germany's 141 and Sweden's 121, and converts at almost double the US rate. The most surprising finding in our sales data.
We Sold 4,334 Abayas Last Year. Only 1 in 4 Was Black
We analysed 4,334 abaya orders across 39 colourways. Black was 24.6%. Coffee outsold white. Here is what modest fashion actually buys.